You just arrived at your dream summer resort. You had a restful night almost entirely uninterrupted by mosquitoes. You just woke up and had a leisurely and plentiful breakfast. You are making your way to the swimming pool that looked so enticing on the webpage. And what do you find? You find towels. In fact you find towels on every single one of the lounge chairs that the resort has provided. While almost no lounge chair is actually occupied, not a single lounge chair is really available. Economics is supposedly (primarily?) about the allocation of scarce resources. So what about the scarce resource that is a lounge chair next to the pool in a holiday resort?